7 Digital Marketing Strategies for Online Business. Easy promotion and minimal capital
Today many people are doing business online through digital media. Besides being easy to set up, an online business also doesn’t require a large amount of capital. However, a digital marketing strategy is needed for the right online business so that your product sales turnover increases.
What are digital marketing strategies? What advantages can be obtained if you use this marketing strategy?
Your curiosity about these kinds of marketing strategies will be explained in the following review. So, make sure to read the explanation to the end.
- Social Media Marketing
Social Media Marketing (SMM) is one of the online marketing strategies using social media. It is known that there are several kinds of social media, such as Instagram, Facebook, Twitter, Whatsapp, and others. Social media enthusiasts in Indonesia are quite high. Therefore, social media can be a great potential to promote a product to citizens.
- Search Engine Marketing
Meanwhile, Search Engine Marketing (SEM) is a marketing strategy that uses the help of search engines, such as Google Ads. SEM is paid in nature so you need a fairly high capital to promote your product on a particular search engine. Even though you are paid, you will still get the advantage that your product can be easily and quickly recognized by netizens and occupy the top position in search engines.
- Email Marketing
Email marketing is a kind of electronic mail containing product promotion content and distributed to potential consumers. To make it easier, you can use the Email Blast feature. That way, you can send emails to multiple consumers at once.
- Whatsapp Marketing
Whatsapp is a social media application that is generally used to share messages with friends or relatives. But now, the use of whatsapp is growing and can be used for online business promotion. You can share messages with colleagues or other potential customers. For online business facilities, it would be better if you use the Whatsapp Blast feature so that you can share messages or product promotions with many people.
- SEO Marketing
SEO (Search Engine Optimization) is a marketing strategy in the form of written content that contains the promotion of certain products. SEO content uses several keywords related to product marketing. The use of these keywords needs to be analyzed beforehand whether they are quite popular or not. SEO marketing is proven to be able to make your business website appear on the start page of search engines.
- Pay Per Click
Pay Per Click (PPC) can also be a good marketing strategy for product promotion media. PPC will usually be found on digital media, such as blogs, websites, and others. In this case, you need to create an attractive promotion in the form of visual advertising. If there are citizens who click on the ad, then you have to pay the owner of the blog or website.
- Affiliate Marketing
Another type of online business strategy for beginners that is quite profitable for online businesses is to do affiliate marketing. Marketing with affiliate marketing means that you invite other people to promote your product to potential customers. Your affiliate partner will then be given a referral link or URL link. Furthermore, these affiliate partners can promote products through various digital media according to their respective abilities.
Several kinds of digital marketing strategies for online businesses have been explained. Now is the time for you to determine what strategies to make your online business more salable. You can start from an easy marketing strategy first and minimal capital. The longer it takes, the more proficient you will be in running an online business.