In fact, they have a very important function even if they are not a direct SEO Search Engine Optimization point. With search engine optimization in particular, there are things that you have to consider in order, among other things, to indirectly improve your Google ranking with the help of the metadata.
Metadata Definition
They provide information about other information carriers. There are different types of metadata and you can apply them to different subject areas and industries, for example. Structured metadata is particularly important when specifying large amounts of data.
If you take an example from the non-digital area, a book would be an option. The book itself contains its content. But there is also basic information about the book, such as the title, the author, the blurb, etc.
You should always maintain and prepare metadata for your website content. They can be very important to humans and search engines and website analysis. They also help with the actual search engine optimization. By creating structured data about your own content, analyzing the website becomes easier, for example.
Someone should say again that the information or statements in the metadata are not relevant for your online marketing success.
You can edit metadata in different contexts. Editing is helpful for pictures and videos, for example. Your content in the form of images also helps with your actual search engine optimization. They help to make statements or information about the photo.
How is metadata stored and what does it do?
for example, after visiting a restaurant or a museum, you will receive a notification from Google Maps to rate this place. What Google asks for location determination is ultimately metadata. You can therefore also use them for advertising purposes, for example.
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How should I optimize the metadata for the search engines?
In order to optimize the meta tags in the field of SEO online marketing , you should first know which are relevant. The factors considered include the meta description and the SEO title. Other data such as the URL and the H1 headings of articles are also important because they describe the content better.
Snippets generate interest
However, one of the most important pieces of metadata is the snippet, even better if it’s a rich snippet. This is the part that is most important in the first step. He is responsible for arousing interest in the user. A properly designed snippet is incredibly relevant to the user. Only when he sees that his expectations are being met does he go to a website. The form of the rich snippets makes the user pay attention. If your metadata of the respective content is still correct, the chance that the user will use your site is all the greater. Therefore, the statements or information in your metadata must be used correctly.
The first part is the title, which is called up via the title tag. On the one hand there is the content title and the page title. The first describes the topic of the website, the page title usually the company name. These two elements are usually separated by a minus or another sign. Here you should think carefully about the purpose of the website. When it comes to an online shop, it is advisable to mention individual, particularly prominent meta information / metadata.
